The Tallahassee Tale
THE TALLAHASSEE ECO DRESS
Way back in the summer of 2016, we launched what would become the iconic cotton jersey dress
, and yes, your prayers have been answered, this dress has pockets! To this day, the Tallahassee
Dress, now made from 100% organic cotton, this eco dress is a summer and wardrobe staple.
Our Design Director Beth shares the tale that lead to the creation of the perfect summer day dress.
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I was packing for a trip to Tallahassee in Florida. It was going to be hot and as a sun worshipper
I was excited to soak up some vitamin D. Packing however was not going well. My bed had been
submerged by a sea of clothes. I’m organised when I pack, I knew I needed outfits that were perfect for exploring Cascades park, visiting Lake Overstreet, going out for dinner, going to museums, shopping… essentially, I was trying to cram most of my summer wardrobe in my case.
When I was back at work, this experience kept nagging at me. I wish I’d had something comfortable, completely versatile, and vibrant, generally to complement my lifestyle.
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Summer makes me think of day dresses and cooling organic cotton is the perfect fabric for warmer weather. Comfort is key to all
our designs, so the shape is designed to flatter and the soft fabric will make it feel like a favourite from day one.
Prints require minimal accessorising, so in my opinion, they’re always a winner. I can complete the outfit by adding a pump or sandal and a block colour bag. For the summer, prints are the perfect way to add a vibrant pop of colour.
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Since 2016, we’ve created over 30 exclusive Weird Fish prints for the Tallahassee dress. Pair with a , pair of canvas pumps for a day look or a pair of flip-flops for a day at the beach. Wear it to lunch, on the beach, at the bar, this flattering jersey dress is ready for you, whatever adventure your weekends hold.
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